Body Material

In my opinion Dodge has the worst metal used to build their vehicles. Their metal is thinner and rots faster than all the other truck manufactures. They way trucks are produced now, they are made using recycled metals. In some ways this is good, however recycled metals don't always allow paint to stick, causing sheets of paint to come off. Chevy has experienced this on many of it's vehicles. If trucks could be built as rugged as they were in the early 80's and older, and have the mileage of today's vehicles, then they would be awesome all around. The metal used to produce the old vehicles was thicker and most of it was new steel which is why the bodies held us as well as the paint unlike new vehicles.   

Interior

By far Chevy has a very basic interior compared to Ford and Dodge. Ford's have a more luxurious interior and more convenient features than Chevy's. Even Dodge has more to it's interior than Chevy. That is where Chevy lacks looks, in the interior.  

Comfort

The most comfortable riding truck in my opinion is the Chevy. I think Ford's ride rough as if they were stiff where as Chevy's have a better reduction of roughness. The Chevy seats have a more comfortable fit. The Ford's have a seat like a board, really stiff. Also the independent front end on Chevy's HD is a lot better shock absorbing than the solid axle on Ford super duty's. 

Improving Mileage

There are many ways to improve mileage on pickups. Things such as cold air intakes, exhaust kits and programmers help to improve mileage. They also help create more horsepower by reducing restriction and programing the engine to run better and more efficient.

Emissions Crap

The emissions crap put on the pickups are completely retarded. For the most part it is always something to do with emissions as to why the check engine light is on. Pollution control crap restricts power from the engine. This reduces engine power and performance. Exhaust kits help to bring back some power, however on the newer vehicles you can't pass inspection without things like a muffler or catalytic converter.

Tires

There are many different brands and types of tires. The common ones to put on pickups are mud terrians, all terrains, and all seasons. Mud tires are the must aggresive tires. However they are a softer tire, therefore they don't last long if you drive on the road. All terrain tires are usually what most people have. All terrain tires provide a somewhat aggresive tread but also provide a longer period of time before they wear out. All season tires are pretty much worthless unless you drive on the highway for the most part because they are pretty much only a road tread.

http://www.goodyear.com/en-US/tires/type/truck

http://www.bfgoodrichtires.com/tire-selector/category/truck-tires

http://us.coopertire.com/Tires/Light-Truck.aspx

http://toyotires.com/tires/suv-light-truck

http://www.fiercetires.com/

The Gas Motors Found In New Pickups

The motors found in the newer pickups are specific brands for specific companies of trucks. Ford has the Triton brand motor. GM has the popular Vortec motor. Dodge has the Hemi. Older trucks have different motors than the newer trucks. The newer motors are more fuel and energy efficient. Older trucks had the big and powerful but poor mileage big block motors. For example the 460 big block Ford motor aka the 7.5L was very big but had really poor mileage. A newer motor that had extremely horrible milage was the 8.1L Vortec with the Allison transmition. The 8.1L had more power and torque stock than the Duramax stock. However with the Duramax you could put a bunch of different things into it to make it have a large amount more power than the 8.1L Vortec. With fuel prices the way they are now it is less popular to drive a truck with a large gas motor over a diesel, because diesels are more fuel efficeint.

lifted trucks

So some people like lifted trucks some hate them, i however like a small lift not a ridiculous one where there's tractor tires and like a 30" lift because that's pointless for anything but mudding so a slight lift with like 35's for the biggest tires is the biggest that i think look good and can be used for everything. I do not own a big lifted truck because that's really expensive so i only own a mid size, however I'd much rather have a full size over the mid size I've got currently. Also a suspension lift over a body lift looks much better than an all body lift when it comes to a bigger than probably 2" at the most for lift, otherwise you will see a lot of the frame and that looks stupid. If you combine a body lift and a suspension lift it also looks better than an all body lift. There is also leveling kits which on the new GM's make it sit like it should. leveling kits allow you to put bigger tires than the stock ones and obviously make the truck sit level, the only problem is the CV angles will be a a position they shouldn't be which is why a suspension lift is better.